Want to win over investors but aren't sure you have the growth they want to see? Want to demonstrate user engagement, sales and potential revenue to prove product-market fit? Want a bit of accountability when it comes to focusing on your fundraise? Seed Sprint, brought to you alongside our partners SeedLegals Ireland is here to tackle all that. We know that at the very earliest stages, investors want to see engagement metrics, proof of customer and user validation, and proof of your revenue model, and our Seed Sprint is here to help you focus on exactly that.
Seed Sprint is a 4 week investment readiness sprint open to all startups who are about to start their fundraising journey or are actively raising pre-seed/seed investment. Pair your fundraising efforts with generating and demonstrating the growth investors want to see alongside a cohort of fellow founders. We'll keep you accountable with set Focus Weeks and peer support so you can keep on top of your fundraising.
UNDERSTAND WHAT METRICS MATTER.
GET INVESTMENT READY
FOUR FOCUS WEEKS TO KEEP YOU ON TRACK
The sprint is designed to be low-commitment, high impact, to give you the time to focus on building your business.
We speak to founders every day and always hear the same story. When fundraising, investors want to see metrics, but early-stage founders often don't realise they have any. We know sales is often a cure-all in the minds of investors and the content in Seed Sprint is designed to break dow the mechanics behind winning over your early customers. By the end of the sprint, you will understand:
1) What growth metrics you're overlooking, but already have
2) What pre-seed and seed metrics investors want to see most
3) How to share updates when it's not all positive
4) Hacks to master cold outreach to investors
During this process, we will be asking all founders to report back on the growth they're generating. The most successful startups will then be invited to pitch to our panel of investors at the end of the sprint.
WHO IS SEED SPRINT FOR?
All pre-seed and seed stage founders are welcome to sign up, but those who will benefit the most from the content will have one or more of the following:
You're currently raising, or you will be raising within the next 3 months
You have recently launched a product, or will be launching in early 2022
You have a paid / unpaid user group
You're either revenue generating or know your revenue model
Focus Week 1: 22 - 26 November
Use this week to focus on demonstrating your user / customer traction. This can be about building your user base, increasing your active daily / weekly users, getting feedback from potential users, or planning and talking to organisations you want to pilot with. By the end of this week, we’ll be checking in with you on how many users / prospective users you’ve talked to, and what you learnt from them.
Focus Week 2: 29 - 3 December
Selling to your first few customers
Now that you've spoken with your users, find out how to turn them into customers and what it takes to develop a productive sales funnel. You'll spend this week understanding the exact value you provide to them, and how this can translate into revenue. By the end of this week, we'll ask you to update us revenue traction which could mean MRR, user conversion, pipeline, etc. depending on your stage.
Focus week 3: 6 December - 10 December
Numbers! (Pricing & valuation)
This week is focused on the two most difficult numbers to figure out; pricing and valuation. We'll walk you through different ways to calculate both, and how to explain these numbers to potential customers and investors.
Focus week 4: 13 - 17 December
Investor outreach strategy
You've got the metrics, now it's the week to start your own outreach to investors. We’ll provide you with outreach tips and tricks, and you’ve got three weeks worth of metrics to show, so start talking to investors and get valuable feedback. By the end of this week, we’ll ask you for an update on the number of investors you spoke to, and what you learned from those discussions.
18 Dec - End of January
This is your time to put everything you've learned into practice. Spend this month using your new and improved portfolio of metrics and the investor sourcing hacks that you've learned. There won't be any workshops, but there will be occasional and optional check-ins with the cohort. At the end of the month, we'll ask for a final update on the progress you've made and the startups who have made the most progress will have the opportunity to participate in our final Pitch Event and our Investor: Founder Speed Dating event.
End of January 2022
Pitch Night: 8 startups will have the opportunity to show off their product and traction to a room full of investors and founders (Date TBC).
Investor: Founder Speed Dating: 12 startups, 12 Angels, 12 1:1 meetings. This is your opportunity to connect with a dozen angels, with 12 1:1 meetings.
*Participant selection for Pitch Night and Investor: Founder Speed Dating will be based on progress made during the sprint, as reflected the metric updates we'll be asking you to submit.
**Sessions are held at 10am on Mondays and Fridays. Read more about the time requirements in the FAQ sections.
Seed Sprint first launched in Summer '21 to support 300+ fundraising startups. It was so successful, we knew we had to repeat it and open up to more founders. Check out the successes from cohort 1.
DELIVERY TEAM AND SPEAKERS