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Want to win over investors but aren't sure you have the growth they want to see? Want to demonstrate user engagement, sales and potential revenue to prove product-market fit? Want a bit of accountability when it comes to focusing on your fundraise? Seed Sprint, brought to you alongside our partners SeedLegals Ireland is here to tackle all that. We know that at the very earliest stages, investors want to see engagement metrics, proof of customer and user validation, and proof of your revenue model, and our Seed Sprint is here to help you focus on exactly that.
Seed Sprint is a 4 week investment readiness sprint open to all startups who are about to start their fundraising journey or are actively raising pre-seed/seed investment. Pair your fundraising efforts with generating and demonstrating the growth investors want to see alongside a cohort of fellow founders. We'll keep you accountable with set Focus Weeks and peer support so you can keep on top of your fundraising.
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1.
UNDERSTAND WHAT METRICS MATTER.
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GET INVESTMENT READY
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3.
FOUR FOCUS WEEKS TO KEEP YOU ON TRACK
The sprint is designed to be low-commitment, high impact, to give you the time to focus on building your business.
We speak to founders every day and always hear the same story. When fundraising, investors want to see metrics, but early-stage founders often don't realise they have any. We know sales is often a cure-all in the minds of investors and the content in Seed Sprint is designed to break dow the mechanics behind winning over your early customers. By the end of the sprint, you will understand:
1) What growth metrics you're overlooking, but already have
2) What pre-seed and seed metrics investors want to see most
3) How to share updates when it's not all positive
4) Hacks to master cold outreach to investors
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During this process, we will be asking all founders to report back on the growth they're generating. The most successful startups will then be invited to pitch to our panel of investors at the end of the sprint.
WHO IS SEED SPRINT FOR?
All pre-seed and seed stage founders are welcome to sign up, but those who will benefit the most from the content will have one or more of the following:
You're currently raising, or you will be raising within the next 3 months
You have recently launched a product, or will be launching in early 2022
You have a paid / unpaid user group
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You're either revenue generating or know your revenue model
PRODUCT
USERS
REVENUE
FUNDING
Timeline
Focus Week 1: 22 - 26 November
User Engagement
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​Use this week to focus on demonstrating your user / customer traction. This can be about building your user base, increasing your active daily / weekly users, getting feedback from potential users, or planning and talking to organisations you want to pilot with. By the end of this week, we’ll be checking in with you on how many users / prospective users you’ve talked to, and what you learnt from them.
Focus Week 2: 29 - 3 December
Selling to your first few customers​
Now that you've spoken with your users, find out how to turn them into customers and what it takes to develop a productive sales funnel. You'll spend this week understanding the exact value you provide to them, and how this can translate into revenue. By the end of this week, we'll ask you to update us revenue traction which could mean MRR, user conversion, pipeline, etc. depending on your stage.
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Focus week 3: 6 December - 10 December
Numbers! (Pricing & valuation)
This week is focused on the two most difficult numbers to figure out; pricing and valuation. We'll walk you through different ways to calculate both, and how to explain these numbers to potential customers and investors.
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Focus week 4: 13 - 17 December
Investor outreach strategy
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You've got the metrics, now it's the week to start your own outreach to investors. We’ll provide you with outreach tips and tricks, and you’ve got three weeks worth of metrics to show, so start talking to investors and get valuable feedback. By the end of this week, we’ll ask you for an update on the number of investors you spoke to, and what you learned from those discussions.
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18 Dec - End of January​
This is your time to put everything you've learned into practice. Spend this month using your new and improved portfolio of metrics and the investor sourcing hacks that you've learned. There won't be any workshops, but there will be occasional and optional check-ins with the cohort. At the end of the month, we'll ask for a final update on the progress you've made and the startups who have made the most progress will have the opportunity to participate in our final Pitch Event and our Investor: Founder Speed Dating event.
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End of January 2022
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Pitch Night: 8 startups will have the opportunity to show off their product and traction to a room full of investors and founders (Date TBC).
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Investor: Founder Speed Dating: 12 startups, 12 Angels, 12 1:1 meetings. This is your opportunity to connect with a dozen angels, with 12 1:1 meetings.
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*Participant selection for Pitch Night and Investor: Founder Speed Dating will be based on progress made during the sprint, as reflected the metric updates we'll be asking you to submit.
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**Sessions are held at 10am on Mondays and Fridays. Read more about the time requirements in the FAQ sections.
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DELIVERY TEAM AND SPEAKERS
Michael McDowell
Country Manager - Ireland
SeedLegals
Margaret Anne Coyle
Co-Founder
Spice Startups
Perdie Alder
Co-Founder
Spice Startups
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Anthony Rose
Founder and CEO
SeedLegals
Drew O'Sullivan
Advisor,Former VC, Lead Equity Advisor
InterTradeIreland
Jenny Ervine
Co-Founder, Investor, Advisor
RAISE Ventures
SPEAKERS LINEUP
ANNOUNCED SOON.
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Once I have registered, does that mean I am part of the sprint?"Yes, once you have submitted your registration typeform, you are part of the Sprint and will get an email from our team with next steps
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Does it cost anything to join Post Seed Sprint?No, Post Seed Sprint is free of charge to all startups
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What is the weekly time requirement to be a part of Post Seed Sprint?The purpose of Post Seed Sprint is to give you key, actionable information in the most time efficient manner possible, to give you plenty of time to take action. Each week there is two hours of content, a one hour session each Monday in October between 10am and 11am, and a one hour weekly peer meetup each Friday in October from 10am to 11am.
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What happens if I need to miss one of the weekly sessions?Don't worry. The weekly sessions are there to keep you on track, but if you need to miss a session you can catch up. If you missed one of the Monday talks, they will be recorded and you can watch the replay on YouTube (links will be sent around to all participants post-event). The Friday Action Learning sessions won't be recorded, but you'll be joining a Slack group with your Action Learning peer group and can catch up there.
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I have a co-founder, can we both join Post Seed Sprint? And do we register separately?"Yes, you can absolutely bring more than one founder along to benefit from the workshops and community spirit of Post Seed Sprint. Everyone that registers will receive email correspondence about the Sprint, so if you have registered, you can pass this onto your co-founders.
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I am pre-seed, am I at the right stage to benefit from Post Seed Sprint?"Seed Sprint's weekly content is specifically designed for startups who have just raised their pre-seed or seed round. Founders will get the most out of the sessions if you have capital to deploy, and are looking at scaling their product and team. If you’re earlier or slightly later than this, you are still welcome to attend the sessions for education and the community.
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Will I meet the other startups during Post Seed Sprint?Absolutely. You'll connect with your fellow founders each Friday to share your tips and best practice. We're also inviting all founders to our Slack and Whatsapp group, where you’ll be able to ask questions, share tips and resources, and have a group of likeminded people for additional support.