Updated: Apr 29, 2022
Two weeks ago, we teamed up with SeedLegals to support 200+ B2C pre-seed and seed stage startups with 5 days of content and peer-to-peer sessions designed to equip B2C startups with the knowledge and strategy needed to fundraise and grow.
Each day focused on a different aspect of growth, including which metrics to focus on, how to enter a market with £0 budget, the art of pricing, business model strategy and of course, pitch practice. At the end of the day, founders submit updates on what they’ve worked on, and what their challenges were.
Below is a snapshot of the top unexpected learnings our startups reported:
A typical Google Slides deck won’t cut it. Use Canva, VistaCreate or a deck designer.
Cold outreach on LinkedIn actually works. A number of our participants and speakers found angel investors on LI.
Both pricing and marketing should be shaped by what the customer values, and it’s very likely this is different from what you think they value. Spend as much time speaking to and understanding your users/customers as possible.
Community + targeted niches > paid advertising.
Many startups reported getting feedback they were raising too little and are possible underestimating the costs or undervaluing their work.
Optimise for engagement above (almost) all else.
Why you’re priced above or below competitors needs to be part of your narrative. It shouldn’t be explicitly stated, but it should be clear.
Investor looking for B2C startups? Read on for a list of 20 startups (links to their SeedLegals Pitch Page included).
Doqit A smart personal assistance to manage your life admin.
Imagine Experiences ltd Creating experiences for the endemic traveller to enjoy more experiential days out in place of the outdated, passive tours designed for the international tourist of 30 years ago. Pitch page here.
Qimsa Qimsa aims to bring health into our food by becoming an important player in the tasty plant based protein health snacks space. Pitch page here.
Huggnote Huggnote turns songs into virtual hugs to send to anyone, anywhere to instantly make their day.