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Want to win over investors but aren't sure you have the metrics they want to see? Want to build investor trust, but don't have the network for a warm intro? Want a bit of accountability when it comes to focusing on your fundraise? Seed Sprint, brought to you alongside our partners SeedLegals is here to tackle all that. We know that Angels and investors invest in people they trust, and we think that continuously demonstrating growth is a better way to attract investors and build trust than sending a traditional, static pitch deck. 


Seed Sprint is a 2 month sprint open to all startups who are about to start their fundraising journey or are actively raising pre-seed/seed investment. Pair your fundraising efforts with generating and demonstrating the growth investors want to see. You'll also be a part of a cohort of like-minded startups, at a similar stage. We'll keep you accountable with set Focus Weeks and peer support so you can keep on top of your fundraising.


Writing on the Board



what metrics

are important


Spend two months focusing on growth




Campaign Pitch

The sprint is designed to be low-commitment, high impact, to give you the time to focus on building your business.


We speak to founders every day and always hear the same story. When fundraising, investors want to see metrics, but early-stage founders often don't realise they have any. By the end of the sprint, you will understand:


1) What metrics you're overlooking, but already have

2) What pre-seed and seed metrics investors want to see most (Hint: it is not just revenue!)

3) How to share metrics when it's not all positive

4) Hacks to master cold outreach to investors

During this process, we will be asking all founders to report back on the traction they're generating. The most successful startups will then be invited to pitch to our panel of investors at the end of the sprint.


All pre-seed and seed stage founders are welcome to sign up, but those who will benefit the most from the content will have one or more of the following:


You're currently raising, or you will be raising within the next 3 months


You have recently launched a product, or will be launching in 2021


You have a paid / unpaid user group 


You're either revenue generating or know your revenue model


5 - 9 July: Focus Week 1 - Get and demonstrate traction

​Use this week to focus on demonstrating your user / customer traction. This can be about building your user base, increasing your active daily / weekly users, getting feedback from potential users, or planning and talking to organisations you want to pilot with. By the end of this week, we’ll be checking in with you on how many users / prospective users you’ve talked to, and what you learnt from them.
Watch the replay of our first session here, and read the key takeaways here.


12 - 16 July - Focus Week 2 - Validating customer acquisition

Use this week to focus on demonstrating that people are interested in your product without speaking to them directly. Think about the metrics on website views, SEO, social media engagement and growth, or email list generation - these metrics express the appetite users have to engage with your business. By the end of this week, we’ll ask you to update us on how you’ve increased metrics around product engagement.

The replay of our second session is available exclusively to Seed Sprint members, but you can read the key takeaways here.

19 - 23 July: Focus Week 3 - Demonstrating scale potential

Use this week to focus on demonstrating that you can monetise. You can test and prove this through MRR, preorder sales, paid trials, contracts, etc. By the end of this week, we’ll ask for revenue traction (or proof that your customers will pay for your product, depending on what stage you’re at) compared to where you were when you applied and your plan to grow these numbers.

Watch the replay of our third session here, and read the key takeaways here.

26 - 30 July: Focus Week 4 - Time to find investors

You've got the metrics, now it's the week to start your own outreach to investors. We’ll provide you with outreach tips and tricks, and you’ve got three weeks worth of metrics to show, so start talking to investors and get valuable feedback. By the end of this week, we’ll ask you for an update on the number of investors you spoke to, and what you learned from those discussions.

August: Investor Outreach

This is your time to put everything you've learned into practice. Spend this month using your new and improved portfolio of metrics and the investor sourcing hacks that you've learned. There won't be any workshops, but there will be bi-weekly check-ins with the cohort. At the end of the month, we'll ask for a final update on the progress you've made and the startups who have made the most progress will have the opportunity to participate in our final Pitch Event and our Investor: Founder Speed Dating event.

September: The big events

  • Pitch Night: 8 startups will have the opportunity to show off their product and traction to a room full of investors and founders (Date TBC).

  • Investor: Founder Speed Dating: 12 startups,12 Angels, 12 1:1 meetings. This is your opportunity to connect with a dozen angels, with 12 1:1 meetings.

*Participant selection for Pitch Night and Investor: Founder Speed Dating will be based on progress made during the sprint, as reflected the metric updates we'll be asking you to submit.

**Sessions are held at 10am on Mondays and Fridays. Read more about the time requirements in the FAQ sections.



start your week with a Top tips sessions with 'been there, done that' founders to set you on the right track


end your week with community sessions with fellow sprinters to keep you accountable and focused


Our 2 hours of quality weekly support is designed to keep you focused on your fundraising goals


whatsapp group with fellow sprinters wilL provide additional support and focus


Not sure if the sprint is right for you? Want to understand what you can expect?

Catch the replay of our warm-up event here. In addition to learning more about Seed Sprint, you'll also hear what investors really mean when they say they want to see progress, growth and metrics (even if you're pre-rev!).


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Anthony Rose

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Perdie Alder

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M.A. Coyle

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Founder and CEO SeedLegals.

Founder and CEO Spice Startups

Founder and COO Spice Startups

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Richard Howard

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Active Angel, Former Founder and Startup BDM at Amazon Web Services

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Ross Sheil

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Active Angel and Head of Venture Capital, Stripe.

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Dr Louise Rix

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Investor, Forward Partners

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